The founding owner and director Phale 'Max' Seele is a conservationist at heart, nature explorer and nature guide.
Max, as he is commonly known, is qualified with a degree in Conservation, Tourism and Sustainable Development. Upon graduation in 2005, he joined the conservation field and has a vast knowledge and experience in working with cheetahs in the Western Kalahari.
In 2018 – through his passion for conservation and sustainable community livelihoods - Max was awarded ‘’Disney Conservation Hero’ by the Disney Conservation Fund!
As a nature lover and explorer, he wants to share his knowledge and experience with rest of the world.
If you are missing Africa and want to smell the wilderness – come on safari with this hero and explore the insides of Botswana’s wilderness!
"Wilderness is not only part of my life, it is my life."